SPORTS MANUFACTURING AND THE AFRICA CONTINENTAL FREE TRADE AREA: A MECHANISM FOR GROWTH Sports manufacturing activities which involve the production of sporting goods is a whole industry that is waiting to be explored and more so, under the AfCFTA. It is against this backdrop that this article shall seek to explain the role sports manufacturing plays in the economic growth of Africa un
Much Ado About The ABL For some time now Africa has been referenced in several ways; the land of opportunity, Africa rising etc. However, it’s high time the continent ditches these feel good cliché quotes and creates an environment of collaboration between the private sector and regulators.
The Challenges of Sports Business in Kenya The Olympics have just ended and despite all the challenges Africa managed to scoop 45 medals. Kenya at number 15 topped the tables with 6 gold, 6 silver and 1 bronze. This is the best Olympic performance from an East African nation that is well known for it's athletic prowess.