Blog
Keep up to date with our latest blogs and articles from experts within the sports business.
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2025 African Sports Market Trends
The African Sports Industry is rapidly growing. Our 2025 African Sports Market Trends Report uncovers key insights shaping the industry, highlighting opportunities, challenges, and where the market is heading this year from the key stakeholders within the Pan-African sports market.
Are African Athletes set to gain at least 5 more medals at the Paris 2024 Olympics due to new rules?
This articles focuses on the prize money awarded by World Athletics and the International Boxing Association to athletes competing at Paris 2024 Olympics and the impact this will have on African athletes.
5 Key Takeaways from the 2023 Africa Cup of Nations
This blog contains 5 key takeaways from the 2023 Africa Cup of Nations, which if implemented, can further grow and enhance Africa's biggest football tournament. AFCON 2023 smashed records in term of global audience and media partners, but how can this be further leveraged?
Summary: FIFA Forward Global Report on Development Activities (2016 - 2022)
This article is a summary of the FIFA Forward Global Report on Development Activities between 2016 - 2022. This article will provide an overview of the report, key analyses between Federations and a deep dive into the current state of affairs in African Member Associations
THE AFRICAN NATIONS CHAMPIONSHIP (CHAN) – SPOTLIGHT FOR THE DOMESTIC LEAGUES AND PLAYERS
The African Nations Championship (CHAN) is a tournament in which the national teams exclusively feature players who ply their trade in the domestic league of their home country. The purpose being to garner more appreciation for domestic leagues in Africa and their players
SPORTS MANUFACTURING AND THE AFRICA CONTINENTAL FREE TRADE AREA: A MECHANISM FOR GROWTH
Sports manufacturing activities which involve the production of sporting goods is a whole industry that is waiting to be explored and more so, under the AfCFTA. It is against this backdrop that this article shall seek to explain the role sports manufacturing plays in the economic growth of Africa un
The Challenges of Sports Business in Kenya
The Olympics have just ended and despite all the challenges Africa managed to scoop 45 medals. Kenya at number 15 topped the tables with 6 gold, 6 silver and 1 bronze. This is the best Olympic performance from an East African nation that is well known for it's athletic prowess.
