Introducing ASU Insider | Founding Circle: A Strategic Membership Platform for African Sport Leaders.

Africa Sports Unified (ASU) is proud to announce the launch of ASU Insider | Founding Circle - a new strategic membership platform designed to empower decision-makers and key stakeholders driving the growth of sport across Africa.

The African sports industry is growing. From increased investment to major international tournaments hosted on the continent, the potential is clear. But so are the challenges.

Over the past 18 months, we've spoken with key stakeholders to understand what they value and what's holding the industry back. It was overwhelmingly clear what was missing:

• Meaningful connection.
• A trusted platform.
• Limited strategic insights to guide meaningful decisions.

These barriers make it difficult for governments, rights holders, investors, and development institutions to unlock the full economic and social value of sport across Africa.

That's where ASU Insider comes in.

What is ASU Insider?

The ASU Insider is our premium membership platform, created for professionals shaping the future of African sport and growing it as a powerful tool for economic development, trade, and ecosystem transformation in Africa.

It offers exclusive access to curated intelligence, expert insights, and a powerful network designed to empower leaders, strategists, and changemakers across the continent's sports ecosystem. Whether you're part of a government, federation, club, brand, agency or media organisation crafting national policy, scaling a sports organisation, building public-private partnerships, or seeking credible insights on market dynamics, ASU Insider equips you with the tools and context to lead with clarity, partner with purpose, and grow with confidence.

What will you receive?

Members will receive early access to in-depth reports, expert briefings, and exclusive content focused on Africa's evolving sports business landscape. You'll also gain opportunities to connect with influential voices through private roundtables, member-only events, and targeted networking opportunities.

Why the Founding Circle?

We're starting with a Founding Circle a small, handpicked group of 10 members who will help shape the future of ASU Insider. This is our Minimum Viable Product (MVP): a lean but powerful version of the platform focused on early value and strategic access.

Founding Circle members will receive:

• Monthly Market Intelligence Briefings
  
  

• Live Expert Strategy Sessions
  
  

• Priority Access to ASU's Reports, Tools, and Research
  
  

• Curated Strategic Introductions
  
  

• Advisory Access to the ASU Team
  
  

• Direct Input on ASU's Roadmap and Focus Areas
  
  

It's more than a curated membership. It's a seat at the table where the future of African sport is being shaped.

Who Is ASU Insider For?

This platform is built for senior professionals and institutions working across the Pan-African sports landscape:

• Government Ministries & Policy Leaders
  
  

• Rights Holders (Clubs, Federations, Media etc.)
  
  

• Sponsors, Brands & Investors
  
  

• Development Finance Institutions & Intergovernmental Agencies
  
  

Want to Join the Founding Circle?

We're now accepting applications for the ASU Insider | Founding Circle.

Only 10 places available - [Join the Private Waiting List Here]

If you have any questions, please feel free to contact us at info@asunified.com.