Driving Economic Growth
and Industry Innovation
Through data-driven insights, strategic consulting, and community engagement
Driving Economic Growth
and Industry Innovation
Through data-driven insights, strategic consulting, and community engagement
Who are we
We are the World's leading Pan-African Sports Business Hub
We're a knowledge platform and strategic partner helping governments, rights holders, and industry leaders unlock the power of sport.
AFRICA SPORTS UNIFIED
ASU Insider | Founding Circle
Your Leverage in the African Sports Market.
A membership built for decision-makers shaping the future of African sport—where strategy, access, and influence meet.
ADVISORY
Strategic Advisory for Governments, Rights Holders & Multilaterals
Bespoke strategic support to unlock economic growth, drive investment and social impact - through sport.
Knowledge Hub
Where Africa's Sports Business Minds Go to Stay Ahead.
Explore the ASU Knowledge Hub - exclusive insights, case studies, and strategic intelligence built for leaders shaping Africa's sports industry.
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Insights & Ideas
ReadExplore our latest insights and analysis across Africa's sports industry
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Conversations That Matter
ListenIn-depth interviews and real conversations with leaders shaping sport across Africa and the diaspora.
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