Who are we

We are the World's leading Pan-African Sports Business Hub

We're a knowledge platform and strategic partner helping governments, rights holders, and industry leaders unlock the power of sport.

AFRICA SPORTS UNIFIED

ASU Insider

ASU Insider | Founding Circle

Your Leverage in the African Sports Market.

A membership built for decision-makers shaping the future of African sport—where strategy, access, and influence meet.

Advisory

ADVISORY

Strategic Advisory for Governments, Rights Holders & Multilaterals

Bespoke strategic support to unlock economic growth, drive investment and social impact - through sport.

Knowledge Hub

Where Africa's Sports Business Minds Go to Stay Ahead.

Explore the ASU Knowledge Hub - exclusive insights, case studies, and strategic intelligence built for leaders shaping Africa's sports industry.

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Insights & Ideas

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Explore our latest insights and analysis across Africa's sports industry

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Conversations That Matter

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In-depth interviews and real conversations with leaders shaping sport across Africa and the diaspora.

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