Powering the Business of Sport in Africa
Make better decisions in Africa's sports economy.
Trusted intelligence, expert advice and access to the people who decide, for organisations investing in, sponsoring and running sport across Africa.
4,300+
Industry leaders in our network
22.8%
Newsletter engagement rate
Nearly 9x the global average
10+
Countries represented across our community
Who we've worked with
Who We Are
Pan African focus. Global connections.
Africa's sports economy is growing fast, but reliable data and trusted relationships are hard to find. ASU closes that gap. We help governments, investors, rights holders and brands understand the market, find the right partners and make decisions that create lasting value.
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ASU INSIDER
Never make an African sports decision blind.
ASU Insider is the membership for brands, rights holders, investors and governments who need trusted data and access to the people who decide.
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Advisory
Turn sport into economic growth.
Strategic advice for governments, rights holders, investors and brands, designing sport plans that attract investment, unlock commercial revenue and deliver long term value.
View Advisory ServicesThe ASU Knowledge Hub
Intelligence you can act on: reports and data on Africa's sports economy, built to inform real commercial decisions.
AFRICA SPORTS UNIFIED
Africa Sports Unified Podcast
www.asunified.com
Conversations That Matter
ListenConversations with leaders shaping the Pan-African sports economy
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FIFA
Gelson Fernandes
Deputy Chief Member Associations Officer and Director for Africa
Africa Sports Unified is helping to strengthen dialogue and insight around the development of sport across Africa. Platforms like ASU that bring together stakeholders from across the ecosystem play an important role in shaping informed conversations about the growth and future of sport on the continent.
Engage With Africa Sports Unified
Whether you are entering a new market, building a partnership or shaping policy, we provide the clarity, access and insight to lead with confidence.
We welcome enquiries related to strategic partnerships, advisory engagements, media and press, contributing to the ASU Knowledge Hub, sponsorship, and speaking or event opportunities.
Or contact us directly at info@asunified.com