Africa Sports Unified
Commercial intelligence and advisory for African sport.
We advise the governments, federations, brands and investors shaping Africa's sports economy, backed by the deals and market data we track.
Trusted by
And a network of 4,300 senior leaders across African sport.
ASU Deals Tracker
Updated fortnightly · Verified by ASU0
deals tracked in 2026 so far
$0M+
disclosed value, from 20 of 80 deals
0
deals tracked in 2025
0
football deals, the most active sport
Who we work with
Sport contributes 0.5% of Africa's GDP. The global average is 2%. That gap is the opportunity. The question is whether you are positioned to capture it.
Source: African Union Sports Council
Governments
Sports economy strategy, policy and commercial frameworks that turn sport into investment, jobs and trade.
Brands and investors
Market entry, partner selection and deal intelligence to know where African sport is moving and who to back.
Rights holders and federations
Commercial strategy, data and sponsor readiness for federations, leagues, clubs and events building revenue.
What they say
“ASU have been pivotal in AK's growth since our first introduction in 2019. Thanks to ASU's support, AK became the first African manufacturer of FIFA licensed footballs, opening us up to new markets and driving an additional 27,000 ball sales in 2022, an increase of 64% from the previous year.”
Ben Sadler
Former CEO, Alive & Kicking
“Africa Sports Unified is helping to strengthen dialogue and insight around the development of sport across Africa. By bringing together stakeholders from across the ecosystem, ASU plays an important role in shaping informed conversations about the growth and future of sport on the continent.”
Gelson Fernandes
Deputy Chief Member Associations Officer and Director for Africa
From the Deals Tracker
A sample of what our clients and members see. Every figure sourced and dated.
Exhibit 1
Deals by sport, 2026 so far
Exhibit 2
Deals tracked, 2025 vs 2026
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