We are the World's leading Pan-African Sports Business Hub

About Us

We're a knowledge platform and strategic partner helping governments, rights holders, and industry leaders unlock the power of sport.

Our Belief

We believe a thriving PAN-AFRICAN sport market drives local and global growth

We provide a trusted platform and ecosystem that helps governments, investors, rights holders, and key stakeholders make better decisions through sport.

What we do

We bring a unique combination of global experience and local expertise, supported by a deep understanding of the African sports landscape.

Advisory

We help governments, rights holders, public & private sector organisations unlock economic development, drive investment and social impact - through sport.

Community

A growing Pan-African ecosystem of 4000+ professionals, organizations, and stakeholders shaping the business of sport. From ASU Insider, events & collaborative initiatives, we connect and elevate those driving the industry forward.

Data Driven Insights

We provide timely, contextual insight, research, and analysis that equips stakeholders to make informed decisions and drive impact across the African sports ecosystem through our Knowledge Hub, Podcasts, Series and much more.

Who We Are

Get In Touch

We'd love to hear from you

For all general enquiries, or if you're interested in working with us, just click the email above to drop us a message — and we'll get back to you as soon as we can.

We especially welcome messages related to:

Partnership Opportunities
Media and Press Enquiries
Newsletter Content Submission
Contributing to the ASU Knowledge Hub
Sponsorship or Investment collaboration
Speaking, Events, or Interviews

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