We are the World's leading Pan-African Sports Business Hub
About Us
We're a knowledge platform and strategic partner helping governments, rights holders, and industry leaders unlock the power of sport.
Our Belief
We believe a thriving PAN-AFRICAN sport market drives local and global growth
We provide a trusted platform and ecosystem that helps governments, investors, rights holders, and key stakeholders make better decisions through sport.

What we do
We bring a unique combination of global experience and local expertise, supported by a deep understanding of the African sports landscape.
Who We Are

Get In Touch
We'd love to hear from you
For all general enquiries, or if you're interested in working with us, just click the email above to drop us a message — and we'll get back to you as soon as we can.
We especially welcome messages related to:
- Partnership Opportunities
- Media and Press Enquiries
- Newsletter Content Submission
- Contributing to the ASU Knowledge Hub
- Sponsorship or Investment collaboration
- Speaking, Events, or Interviews