Strategic Advisory for African Sport

Advisory.

We help governments, rights holders, public & private sector organisations unlock economic growth, drive investment and social impact - through sport.

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Who We Work With

We only work with decision-makers committed to sustainable, long-term impact including:

Governments Bodies

Rights Holders

Intergovernmental Organisations

What We Offer

Our expertise spans across a wide range of industries, enabling us to offer tailored solutions for unique challenges.

Strategy & Planning

We work with leaders to define future-focused sports strategies aligned with national goals, commercial priorities, and sustainable industry growth.

Investment, Trade & Stakeholder Alignment

We unlock cross-border opportunities and drive coordinated execution by positioning sport as a tool for investment, trade, and cooperation — and aligning the right partners across the value chain to make it happen.

FIFA Forward

We help federations and ministries build strategies and activation plans that align with FIFA Forward funding streams — unlocking resources while ensuring governance, development, and legacy outcomes.

Tourism & Ecosystem Playbooks

We develop strategic playbooks that use sport to boost tourism, create jobs, and build local ecosystems around events, talent, and economic activity.

Policy Development

We support the design of future-ready sports policy frameworks — integrating sport with national planning, education, health, trade, and infrastructure goals.

Implementation

We turn vision into execution — providing expert facilitation, delivery roadmaps, and on-the-ground support to ensure your strategy leads to real, measurable outcomes.

Our Advisory Packages

We bring a unique combination of global experience and local expertise, supported by a deep understanding of the African sports landscape.

Strategy Power Session

Quick-strike roadmap session to clarify direction (One-off)

1- 3 Month Sprint

Targeted support to move fast on a key challenge or opportunity

3+ Month Project

In-depth strategic partnership for policy design, engagement, and delivery

Who we have worked with

Developed and led a strategic initiative exploring how sport can support the inclusive implementation of the AfCFTA, boosting intra-Africa trade and regional cooperation, through research, policy recommendations, podcasts, events, and a mentorship programme reaching youth, women, and entrepreneurs across the continent.

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