The Africa Cup of Nations 2023: A Milestone in African Football and Economic Growth

Gabriel Ajala

January 12, 2024


Explore the economic impact, brand partnerships and media innovations of the Africa Cup of Nations in our latest overview report.

The Africa Cup of Nations (AFCON) 2023 is not just a football tournament; it's a celebration of African talent, culture and potential. As the continent gears up for this sporting extravaganza, our comprehensive report delves into the multifaceted impact of AFCON 2023, highlighting it significance in the world of sports and beyond. This article will provide a brief overview of the blog.

You can read our full report HERE

Economic Impact and Infrastructure Development

The economic footprint of AFCON is substantial. The tournament is a powerful engine for economic growth, stimulating sectors like tourism, infrastructure, and hospitality. For example, the Cameroonian government's investment of over $885 million in the 2021 edition for upgrading facilities exemplifies the significant financial input and the long-term benefits of such events. This level of investment not only prepares the stage for a successful tournament but also leaves behind upgraded infrastructure, which if utilised correctly, boosting the economy well beyond the final whistle and leaving a legacy in the host country.

The 2019 edition, hosted by Egypt, generated $85 million and a similar amount was generated for both 2017 and 2015 editions. CAF also recorded their highest revenue generating tournament at the 2021 editions, generating $79.3m.

Brand Partnerships and Sponsorship

The allure of AFCON 2023 has attracted a plethora of global and local brands, showcasing the tournament's expanding international appeal. No less than 12 partnerships were announced across 2023 by CAF, bringing a total of 16 partners, though the majority are specifically for AFCON 2023. These partnerships are not just financial injections, they represent the global appeal of the tournament. The symbiotic relationship between the tournament and its sponsors underlines the growing stature of African football in the global sports marketplace.

Though not an official partner, IMG acquiring the rights to sell the media rights for CAF & becoming the sponsorship agency of CAF is another signal of the growing appeal and promise for future editions of the competition.

Media Rights and Broadcasting Innovation

AFCON 2023 is set to be shown in 180 countries, the biggest reach since the competition inception. The ground-breaking deal of New World TV acquiring the sub-Saharan rights for AFCON for a reported $75 - $80 million in a seismic shift in the market.

The Role of Football in African Society

Beyond the economic and media aspects, football holds a special place in the hear of the African society, there are significant social impacts. It is more than a game; it's a unifier, a source of national pride, and a platform for showcasing African talent to the world. The tournament brings together nations, fostering a sense of community and shared passion that transcends borders.

You can read our full report HERE

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Gabriel Ajala

Gabriel Ajala is the Founder of ASU!

African Sports Unified