Podcast - ASU 33: Andy Howes, AfroSports

In this podcast, we were joined by Andy Howes, Director & Co-Founder of AfroSports, a sports hub connecting sports with fans in Africa & The Diaspora across all viewing platforms. With over 20 years experience in the Pan-African sports space, Andy touched on engaging local sports; they part AfroSports played in distributing the AFCON 2021 Media Rights across Africa, working with AUB. We also spoke on the relationships between Free-to-air TV vs PayTV, weighing out the pro's and cons of both and their uniqueness to the African market. AfroSports have also launched a 24/7 TV channel in Nigeria, are about to launch in the Caribbean and have also developed an app ('Optimeyes Africa') which is an excellent fan engagement platform.

You can listen to the Podcast by pressing the play button above or on Soundcloud, Apple or Spotify

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Part 1

00:00 - 02:20 - Introduction

02:20 - 08:40 - Growth of AfroSports

08:40 - 13:20 - Change in consumption habits

13:20 - 17:30 - Increased engagement in local sports

Part 2

17:30 - 21:45 - AFCON Media Rights distribution

27:55 - 31:55 - Broadcasting on a channel in Nigeria

31:55 - 35:55 - Broadcasting in the Caribbean

35:55 - 39:43 - Fans Connect App

AfroSports | ASU Mindshare