Africa Sports Unified - #ASU 3: Peter Raymond, Course Director of the European Sponsorship Association Diploma

#ASU 3: Peter Raymond, Course Director of the European Sponsorship Association Diploma

Author: Africa Sports Unified

Released Date: Tue, 13 Mar 2018

0:00 00:56:55

In this podcast, we have a detailed conversation with Peter Raymond, course director of the ESA Diploma.Peter has vast experience in sponsorship and sought to fill a gap in the market by creating a course to educate those within the sponsorship space.We discuss all things sponsorship; about the ESA diploma; educating the sports industry; the future of sports sponsorship; influencer marketing; CSR & Ethics; The power of the Premier League and the importance of TrustRecommended Book: 'Good is the new cool' by Afdhel AzizESA Website: https://sponsorship.org/