Sports, Trade & Advocacy Roundtable

Africa Sports Unified (ASU) in collaboration with UNECA (United Nations Economic Commission for Africa) will be hosting an interactive Online Roundtable focused on Sports, Trade & Advocacy within the African sports market.

Virtual Roundtable Event

April 29, 2021 - April 29, 2021

Date & Time

April 29, 2021 @ 02:00 PM (UTC/GMT +01:00)


Africa Sports Unified (ASU) in collaboration with UNECA (United Nations Economic Commission for Africa) will be hosting an interactive Online Roundtable focused on Sports, Trade & Advocacy within the African sports market. Join us for an interactive discussion with leading trailblazers from Government, a leading Sports Academy and first of its kind Sports City in Africa.  

The webinar will examine the theme of Sports, Trade & Advocacy that has been built from the project proposed by the Africa Trade Policy Centre (ATPC) on leveraging the ability for sport to support the inclusive AfCFTA (African Continental Free Trade Area) implementation. This is an opportunity for dialogue amongst pioneers and thought-leaders from the Rwandan Ministry of Sport, Right to Dream Academy & Diamniado Sports City Complex to explore insights into what has been done to date, how it has been delivered and what was learnt that has enabled them to be at the forefront of innovation on the continent of Africa. 

The forum will be a platform for learning, debating and identifying collaborative solutions to the current challenges in the African Sports Ecosystem and to further encourage intra-Africa trade.

About the Organizers 


The African Trade Policy Centre (ATPC) was established in June 2003 as a specialised unit within the Regional Integration and Trade Division of the United Nations Economic Commission for Africa (ECA). It has since evolved to become a leading Africa-based centre of excellence and a continental hub that provides and coordinates technical support for the development of trade policies in Africa. The main objective of the Centre is to strengthen the human and institutional capacities of African governments and regional economic communities (RECs) to formulate and implement sound trade policies and participate more effectively in trade negotiations at all levels and in all contexts.  This includes intra-African trade, Africa’s trade with bilateral partners (e.g., EU, US, China, emerging economies) and Africa’s interests in multilateral (WTO) negotiations.


Twitter: @atpc2

Facebook: @africantradepolicycentre

Daily Digest:


Africa Sports Unified

Our purpose is to develop potential for people and organisations by creating opportunities through sport. Changing and challenging perceptions. We do this by building a Global community of Key Decision makers and enthusiasts who are passionate about building and growing a holistic and sustainable sports business ecosystem, with a focus on the Pan-African and developing markets.


LinkedIn: Africa Sports Unified


Twitter: @ASUnified


Instagram: @asunified


What is the AfCFTA?

The African Continental Free Trade Area (AfCFTA) holds a promise to accelerate inclusive and sustainable development in Africa through the creation of a single and liberalised market for goods and services which will increase intra-African trade of higher value goods and boost revenues and livelihoods in the African continent. In particular, the AfCFTA presents a momentous opportunity to address the multidimensional challenges young people face in Africa to obtain employment, quality jobs and decent wages by creating new opportunities for trading and entrepreneurial activities across various manufacturing and services sectors in Africa.

Sport is recognised by the United Nations as an enabler towards the 2030 Agenda for Sustainable Development given its ability to promote diplomacy and cooperation and to reach youth, women and those with disabilities. In addition, the sports industry also presents itself as an effective enabler in creating inclusive jobs, entrepreneurship and innovation and is recognised as a highly efficient tool to strengthen youth skills that are important to help youth access the labour market.

Sports, Trade & Advocacy Roundtable



Gabriel Ajala image
Gabriel Ajala

Gabriel Ajala is the Founder of ASU!

Madani Tall image
Madani Tall

CEO, Dakar Diamniadio Sports City Complex


Start Time: 02:00 PM (UTC/GMT +01:00)

End Time: 04:00 PM (UTC/GMT +01:00)

How can I contact the organizer with any question?

Please visit and refer to the FAQ section for all questions.

African Sports Unified