Sports Manufacturing & The AfCFTA: A Mechanism for Growth
The interactive webinar will examine Sports Trade & Manufacturing, that builds on the project proposed by the Africa Trade Policy Centre (ATPC) (part of UNECA) on leveraging the ability for manufacturing to support the AfCFTA.
Online
September 09, 2021 - September 09, 2021
Overview
Africa Sports Unified (ASU) in collaboration with UNECA (United Nations Economic Commission for Africa) will be hosting an interactive Online Roundtable focused on Sports, Trade & Manufacturing within the African sports market.
The webinar will examine the theme of Sports, Trade & Manufacturing that has been built from the project proposed by the Africa Trade Policy Centre (ATPC) on leveraging the ability for sport to support the inclusive AfCFTA (African Continental Free Trade Area) implementation. The Webinar will be a platform for learning, debating and identifying collaborative solutions to the current challenges in the African Sports Ecosystem and to further encourage intra-Africa trade.
The Event will also be Translated in French
The webinar will examine the theme of Sports, Trade & Manufacturing that has been built from the project proposed by the Africa Trade Policy Centre (ATPC) on leveraging the ability for sport to support the inclusive AfCFTA (African Continental Free Trade Area) implementation. The Webinar will be a platform for learning, debating and identifying collaborative solutions to the current challenges in the African Sports Ecosystem and to further encourage intra-Africa trade.
ABOUT THE SPEAKERS
Moderator: Abinaidah Chaseba, Head of external communications and Publicity at YALDA
Abinaidah Chaseba is a passionate writer, researcher, and champion of communication tools and technologies, with a track record of creating and implementing successful communications programs. She is very passionate about African issues, with attention to youth development, Regional Integration, and African Trade Policy Research - passions she has developed while serving as the Head of External Communications and Publicity at the Youth Alliance for Leadership and Development in Africa (YALDA).
Charlie Appleton, Alive & Kicking Kenya Board Chair
Alive and Kicking is the worlds only not-for-profit ball manufacturer. Their centres across sub-Saharan Africa create hundreds of ethical jobs for adults facing disadvantages. Profits from balls sales and additional fundraising give young people access to sport and health education through A+K ball donations and the delivery of effective sport-based health programmes.
Ugo Udezue, AFA Sports CEO & Co-Founder
AFA Sports is a Pan-African sports merchandise company recognised for promoting the core essence of Africa through classic products. AFA Sports are also the Official Apparel Sponsor of the Team Nigeria Tokyo 2020 Olympics team & The Nigerian Women's Basketball Team.
John Oluwadero, President/CEO of the BNI
John leads Building Nations Initiative (BNI), a youth work and community development organization in Nigeria. As the Executive Director of BNI, he harnessed his leadership, community organising and resources mobilization skills to establish a community youth centre at the University of Ibadan, Nigeria. The centre provides a safe space for young people to equitably access behavioural health services, lifelong learning, skills development, civic engagement, and empowerment opportunities. BNI also operates outreach youth centres in three cities in South-West Nigeria.
He is committed to advancing positive youth development outcomes through youth systems strengthening, multi-sectoral collaboration, multi-sectoral collaboration, research, and best practices.
Dr Kevit Desai, Principal Secretary for East African Community
Dr Kevit Desai is the Principal Secretary for East African Community (EAC) having served in the same capacity at the State Department for Vocational and Technical Training (VTT).
He is the Chairman of the Social and Political Pillar of the Vision 2030 Board Committee (2018) and a Trustee of the KENET Broad of Trustees (2018). He is also the Chairman of the Permanent Working Group on TVET in Kenya (PWG). He is championing private sector, TVET, government and development partner linkages, towards the transformation of Kenya's technical and vocational training platform.
About the Organisers
The ATPC
The African Trade Policy Centre (ATPC) was established in June 2003 as a specialised unit within the Regional Integration and Trade Division of the United Nations Economic Commission for Africa (ECA). It has since evolved to become a leading Africa-based centre of excellence and a continental hub that provides and coordinates technical support for the development of trade policies in Africa. The main objective of the Centre is to strengthen the human and institutional capacities of African governments and regional economic communities (RECs) to formulate and implement sound trade policies and participate more effectively in trade negotiations at all levels and in all contexts. This includes intra-African trade, Africa's trade with bilateral partners (e.g., EU, US, China, emerging economies) and Africa's interests in multilateral (WTO) negotiations.
Twitter: @atpc2
Facebook: @africantradepolicycentre
What is the AfCFTA?
The African Continental Free Trade Area (AfCFTA) holds a promise to accelerate inclusive and sustainable development in Africa through the creation of a single and liberalised market for goods and services which will increase intra-African trade of higher value goods and boost revenues and livelihoods in the African continent. In particular, the AfCFTA presents a momentous opportunity to address the multidimensional challenges young people face in Africa to obtain employment, quality jobs and decent wages by creating new opportunities for trading and entrepreneurial activities across various manufacturing and services sectors in Africa.
Sport is recognised by the United Nations as an enabler towards the 2030 Agenda for Sustainable Development given its ability to promote diplomacy and cooperation and to reach youth, women and those with disabilities. In addition, the sports industry also presents itself as an effective enabler in creating inclusive jobs, entrepreneurship and innovation and is recognised as a highly efficient tool to strengthen youth skills that are important to help youth access the labour market.

Africa Sports Unified (ASU) in collaboration with UNECA (United Nations Economic Commission for Africa) will be hosting an interactive Online Roundtable focused on Sports, Trade & Manufacturing within the African sports market.
The webinar will examine the theme of Sports, Trade & Manufacturing that has been built from the project proposed by the Africa Trade Policy Centre (ATPC) on leveraging the ability for sport to support the inclusive AfCFTA (African Continental Free Trade Area) implementation. The Webinar will be a platform for learning, debating and identifying collaborative solutions to the current challenges in the African Sports Ecosystem and to further encourage intra-Africa trade.
The Event will also be Translated in French
The webinar will examine the theme of Sports, Trade & Manufacturing that has been built from the project proposed by the Africa Trade Policy Centre (ATPC) on leveraging the ability for sport to support the inclusive AfCFTA (African Continental Free Trade Area) implementation. The Webinar will be a platform for learning, debating and identifying collaborative solutions to the current challenges in the African Sports Ecosystem and to further encourage intra-Africa trade.
ABOUT THE SPEAKERS
Moderator: Abinaidah Chaseba, Head of external communications and Publicity at YALDA
Abinaidah Chaseba is a passionate writer, researcher, and champion of communication tools and technologies, with a track record of creating and implementing successful communications programs. She is very passionate about African issues, with attention to youth development, Regional Integration, and African Trade Policy Research - passions she has developed while serving as the Head of External Communications and Publicity at the Youth Alliance for Leadership and Development in Africa (YALDA).
Charlie Appleton, Alive & Kicking Kenya Board Chair
Alive and Kicking is the worlds only not-for-profit ball manufacturer. Their centres across sub-Saharan Africa create hundreds of ethical jobs for adults facing disadvantages. Profits from balls sales and additional fundraising give young people access to sport and health education through A+K ball donations and the delivery of effective sport-based health programmes.
Ugo Udezue, AFA Sports CEO & Co-Founder
AFA Sports is a Pan-African sports merchandise company recognised for promoting the core essence of Africa through classic products. AFA Sports are also the Official Apparel Sponsor of the Team Nigeria Tokyo 2020 Olympics team & The Nigerian Women's Basketball Team.
John Oluwadero, President/CEO of the BNI
John leads Building Nations Initiative (BNI), a youth work and community development organization in Nigeria. As the Executive Director of BNI, he harnessed his leadership, community organising and resources mobilization skills to establish a community youth centre at the University of Ibadan, Nigeria. The centre provides a safe space for young people to equitably access behavioural health services, lifelong learning, skills development, civic engagement, and empowerment opportunities. BNI also operates outreach youth centres in three cities in South-West Nigeria.
He is committed to advancing positive youth development outcomes through youth systems strengthening, multi-sectoral collaboration, multi-sectoral collaboration, research, and best practices.
Dr Kevit Desai, Principal Secretary for East African Community
Dr Kevit Desai is the Principal Secretary for East African Community (EAC) having served in the same capacity at the State Department for Vocational and Technical Training (VTT).
He is the Chairman of the Social and Political Pillar of the Vision 2030 Board Committee (2018) and a Trustee of the KENET Broad of Trustees (2018). He is also the Chairman of the Permanent Working Group on TVET in Kenya (PWG). He is championing private sector, TVET, government and development partner linkages, towards the transformation of Kenya's technical and vocational training platform.
About the Organisers
The ATPC
The African Trade Policy Centre (ATPC) was established in June 2003 as a specialised unit within the Regional Integration and Trade Division of the United Nations Economic Commission for Africa (ECA). It has since evolved to become a leading Africa-based centre of excellence and a continental hub that provides and coordinates technical support for the development of trade policies in Africa. The main objective of the Centre is to strengthen the human and institutional capacities of African governments and regional economic communities (RECs) to formulate and implement sound trade policies and participate more effectively in trade negotiations at all levels and in all contexts. This includes intra-African trade, Africa's trade with bilateral partners (e.g., EU, US, China, emerging economies) and Africa's interests in multilateral (WTO) negotiations.
Twitter: @atpc2
Facebook: @africantradepolicycentre
What is the AfCFTA?
The African Continental Free Trade Area (AfCFTA) holds a promise to accelerate inclusive and sustainable development in Africa through the creation of a single and liberalised market for goods and services which will increase intra-African trade of higher value goods and boost revenues and livelihoods in the African continent. In particular, the AfCFTA presents a momentous opportunity to address the multidimensional challenges young people face in Africa to obtain employment, quality jobs and decent wages by creating new opportunities for trading and entrepreneurial activities across various manufacturing and services sectors in Africa.
Sport is recognised by the United Nations as an enabler towards the 2030 Agenda for Sustainable Development given its ability to promote diplomacy and cooperation and to reach youth, women and those with disabilities. In addition, the sports industry also presents itself as an effective enabler in creating inclusive jobs, entrepreneurship and innovation and is recognised as a highly efficient tool to strengthen youth skills that are important to help youth access the labour market.
Speakers
Gabriel Ajala
Gabriel Ajala is the Founder of ASU!
Hours
Start Time: 12:00 PM (UTC/GMT +01:00)
End Time: 03:00 PM (UTC/GMT +01:00)
How can I contact the organizer with any question?
Please visit www.asunified.com and refer to the FAQ section for all questions.
