Broadcast & Media Digital Football Sport Business

Report: African Football Clubs Digital Landscape

Emeka Enyadike, Director of Digital Sports Africa

“Egyptian and North African Clubs rule but one very significant development has been the size of Township Rollers from Botswana whose social media community is about 20 percent of their population.

Azam in Tanzania and Club African of Tunisia impress but South African Clubs really leave a mark with 13 teams in top 50 led by Kaizer Chiefs.

However, we see tremendous growth for Orlando Pirates on Twitter where they are chasing Chiefs closely.

Mamelodi Sundowns have benefitted from their success in Africa to really raise their social currency.”

The biggest shock is the absence of Nigerian teams despite the size of the market and active, tech-savvy football fanbase.”

Al-Ahly of Egypt continues to lead in Africa and are in the top 20 globally.

Clubs in North Africa followed by South Africa and East Africa are growing their platforms.

A worrying trend is the slow adoption by Clubs in West Africa which collectively have the biggest population and the strongest Football teams.

They show a tremendous uptake and lead in their support of European Clubs

About the author

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Gabriel Ajala

Gabriel Ajala is the Founder of Africa Sports Unified. With experience working as a legal prefessional in London, he also has a masters in Sports Management and The Buisness of Football.

Gabriel has played Internations fooball, representing England as an England School boy. He has a passion for sports development within Africa and has previously worked with a few athletes including Rio 2016 bronze medallist.

He also sits on the board of Planet Sports Football Africa, a weekly radio show focusing on the African sports market.

LinkedIn: Gabriel Ajala

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