Football is arguably the most popular sports in the world, and so equally brings popularity and...
Category - Sponsorship
THE UNTAPPED OPPORTUNITIES IN BRANDING AND ENDORSEMENT DEALS
The Challenges of Sports Business in Kenya
In the wake of Rio 2016 and despite all the challenges, Africa managed to scoop 45 medals. Kenya...
Sponsorship in Brief
During the 2 years spent studying a master’s degree in Sports Management & The Business of...
Sport Marketing and Sponsorship – Getting it right in Kenya
Mullin, Hardy and Sutton in their book, Sports Marketing, Volume 13 have defined sports marketing...