In the wake of Rio 2016 and despite all the challenges, Africa managed to scoop 45 medals. Kenya...
Category - Sponsorship
The Challenges of Sports Business in Kenya
Sponsorship in Brief
During the 2 years spent studying a master’s degree in Sports Management & The Business of...
Sport Marketing and Sponsorship – Getting it right in Kenya
Mullin, Hardy and Sutton in their book, Sports Marketing, Volume 13 have defined sports marketing...