In the wake of Rio 2016 and despite all the challenges, Africa managed to scoop 45 medals. Kenya...
Category - Basketball
The Challenges of Sports Business in Kenya
Much ado about the ABL
For some time now Africa has been referenced in several ways; the land of opportunity, Africa...
Sport Marketing and Sponsorship – Getting it right in Kenya
Mullin, Hardy and Sutton in their book, Sports Marketing, Volume 13 have defined sports marketing...